With the Digital Landscape having evolved in recent years, Advertising Operations is now required to have a greater technical know-how to managing campaigns across numerous technologies.
Advertising Operations, or ADOPs as it’s commonly called, is a complex function within a digital content entity, such as a Digital Publisher, which acts as a cross-functional team related to a campaign’s planning and delivery stages, including but not limited to RFP pricing & packaging, yield management, participating in site redesign as expert related to ad placement, viewability, campaign wrap-up reports, determining and driving clients’ KPIs, as well as participating in QA & regression testing.
Today’s ADOPs role is typically tasked with juggling tracking, delivery, performance, viewability, optimization and overall Yield Management at not only a holistic view, but on a granular level as well.
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We can be an extension of your current team or be your central team, ramping up or slowing down support based on your business needs.
