AD SERVING: GOOGLE AD MANAGER

MIGRATING TO OUR GOOGLE AD MANAGER IS SIMPLE AND CUSTOMIZED TO A PUBLISHER’S BUSINESS NEEDS.

Google Ad Manager (formerly DoubleClick For Publisher or DFP ), undisputedly is the leading Ad Server among Publishers’. According to Advertiser Perceptions SSP Report, with over 80% of Publishers are using Google Ad Manager to monetize their website.

Introducing an Ad Server as a Site Monetization tool will allow you the ability to:

- Drive Higher Direct Ad Sales: Generate revenue based on a Flat fee or on a CPM-based campaign to serve an advertisers creative.
- Have better control over your Ad Inventory to targeting audiences on a more granular basis, such as Location: City, State, Country
- Create High-impactful Digital Packages, focused on specific Site Sections and/or Content-Types.
- Partner with reputable Programmatic Vendors to potentially increase revenue potential on unsold inventory.

Google Ad Manager 360 provides a Publisher granular control over your overall Ad Inventory and allows you to easily connect with Programmatic vendors to increase your advertising revenue potential. Publishers have the ability to easily connect with DSPs, SSPs & other 3rd Party APIs, have the control of the ads serving on your website.

Ad Serving Targeting Capabilities include, but are not limited to:

- - User device, including phone, tablet, smartphone & connected TV
  - Browsers, including versions and “unknown”
  - Device manufacturer: i.e.: Apple, HTC
  - Language
  - Operating system
  - Mobile carrier
  - Geographical location