What’s all the Frenzy around Ads.txt?

IAB Tech Lab introduced in May 2017 the move towards Ads.txt, which is being offered as a tool for the prevention of the sale of counterfeit and unauthorized impressions in programmatic transactions. The deadline for sites to get set-up with Ads.txt was May 25, 2018. Ads.txt, as defined by IAB, stands for Authorized Digital Sellers. 

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