Using Digital Insights to Understand the ‘Path to Purchase’
In a recent AdWeek Webinar, Identifying Touch Points That Matter Most, with a panel including Candice Rab & Larry Massey, of Luth Research and Paul Ponsford of Delta Faucet Company, the webinar focused on the ‘Path to Purchase’ research used via traditional and new methodologies. With the introduction of a digital perspective to collect research proved
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