Why Products Fail: The Importance of Solving Customer Problems Before Launching

When developing a new product or service, avoid the common mistake of focusing on what you want instead of what your customers need. Start by understanding your audience through thorough market research to identify their problems and the best solutions. Analyze your competitors for insights, but ensure your product stands out. Clearly understand your return on investment and gather feedback from a small sample before scaling up. By prioritizing a customer-first approach and careful planning, you can create products that resonate with the market and achieve success.

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