In a recent AdWeek Webinar, Identifying Touch Points That Matter Most, with a panel including Candice Rab & Larry Massey, of Luth Research and Paul Ponsford of Delta Faucet Company, the webinar focused on the ‘Path to Purchase’ research used via traditional and new methodologies. With the introduction of a digital perspective to collect research proved
Read MoreThe digital industry has been plagued for too long with bad players in the marketplace, misusing data and serving bad ads causing users to see Digital Advertising as a nuisance. When it comes to the misuse of data, many have not been held accountable for the data under their control and have felt enabled to take advantage
Read MoreIAB Tech Lab introduced in May 2017 the move towards Ads.txt, which is being offered as a tool for the prevention of the sale of counterfeit and unauthorized impressions in programmatic transactions. The deadline for sites to get set-up with Ads.txt was May 25, 2018. Ads.txt, as defined by IAB, stands for Authorized Digital Sellers.
Read MoreGiving back during the holidays is as time-honored tradition as much as the Salvation Army bells ringing outside department stores are. So much so, that the The New York-based organization, 92Y, in partnership with the United Nations Foundation created a day dedicated to doing so. This year marks the fifth year the United States has designated the Tuesday after Thanksgiving as #GivingTuesday.
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