Your website is your calling card and without one, well don’t expect anyone to call.
Take your own experience as an example – You are chatting with someone about the a new business that’s just opened:
Did you hear about that new place downtown?
What’s typically your first instinct? If you are like most, you will jump onto one of your many devices – smartphone, tablet, computer – and start searching information on it.
Now insert your business into this scenario. Without a website, you will not be found, causing your competitor to gain your business!
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Starting a website doesn’t have to be a daunting task! Here are some tips on how to get started:
Start with a plan of Action:
Best practice is to start with an outline on what the purpose & goal of the website will be. Will you be selling your products and/or services online (eCommerce)? What branding do you want to relay to your prospective customers about your business? How will they be able to contact you?
Do your research & network:
Investigate what your competitors are doing and ask other business professionals how they built their website. They can be a great resource on learning best practices, identifying resources and pros & cons of building a website.
Find a Domain Name :
Choosing & registering a domain name (www.companyname.com) is important. Choose a name that is easy to find online & that speaks to your brand. There are several services you can use to register your domain name, these are the more popular: GoDaddy or Verisign
Best Practice: Always do your research to ensure you are not violating any licencsing, copyright or patent trademarks.
Do it yourself? Or hire a Professional?
This depends on your time and technical know-how. In today’s market, there are many Do-It-Yourself website services that allow you to build your own website, such as WordPress or WIX and provide hosting services in their package; however, if you do decide to hire a professional, be prepared with your website purpose and goals.
Promote your Business:
Many businesses are turning to Social Media to help promote their business, but there are other methods you can use as well, such as Newsletters and participating in Events. HIring a Public Relation, like DCG Public Relations, is also a great way to promote your business, which helps developing a bigger online presence. Having a website will drive a higeher return-on-investments from these efforts.
Best Practice: Focus on what solution your business offers a prospective client.
Related Article: Best Practices: Social Media for Business
Invest in Digital Marketing efforts:
Potential Customers visiting your site can tell a compelling story, if you pay attention. Working with an experienced Digital Media Strategist, like EC-OPs Consulting, will help convert your online presence into real-life clients.
As your business evolves, continue to make improvements based on industry & digital trends. This will help drive & promote continuous growth.