Do I Really Need a Website?

Do I Really Need a  Website?

Your website is your calling card and without one, well don’t expect anyone to call.  

Take your own experience as an example – You are chatting with someone about the a new business that’s just opened: 

Did you hear about that new place downtown? 

What’s typically your first instinct?  If you are like most, you will jump onto one of your many devices – smartphone, tablet, computer – and start searching information on it.  

Now insert your business into this scenario.  Without a website, you will not be found, causing your competitor to gain your business!

Related Article: Useful Checklist Every New Startup Should Use

Starting a website doesn’t have to be a daunting task!  Here are some tips on how to get started:
Start with a plan of Action: 

Best practice is to start with an outline on what the purpose & goal of the website will be.  Will you be selling your products and/or services online (eCommerce)?  What branding do you want to relay to your prospective customers about your business?  How will they be able to contact you? 

Do your research & network:  

Investigate what your competitors are doing and ask other business professionals how they built their website.  They can be a great resource on learning best practices, identifying resources and pros & cons of building a website. 

Find a Domain Name : 

Choosing & registering a domain name (www.companyname.com) is important.  Choose a name that is easy to find online & that speaks to your brand.  There are several services you can use to register your domain name, these are the more popular: GoDaddy or Verisign

Best Practice: Always do your research to ensure you are not violating any licencsing, copyright or patent trademarks.   

Do it yourself? Or hire a Professional? 

This depends on your time and technical know-how.  In today’s market, there are many Do-It-Yourself website services that allow you to build your own website, such as WordPress or WIX and provide hosting services in their package; however, if you do decide to hire a professional, be prepared with your website purpose and goals.  

Promote your Business: 

Many businesses are turning to Social Media to help promote their business, but there are other methods you can use as well, such as Newsletters and participating in Events. HIring a Public Relation, like DCG Public Relations, is also a great way to promote your business, which helps developing a bigger online presence.  Having a website will drive a higeher return-on-investments from these efforts. 

Best Practice: Focus on what solution your business offers a prospective client.

Related Article: Best Practices: Social Media for Business

Invest in Digital Marketing efforts: 

Potential Customers visiting your site can tell a compelling story, if you pay attention.  Working with an experienced Digital Media Strategist, like EC-OPs Consulting, will help convert your online presence into real-life clients.  

Learn more about Digital Media at www.AdTechConnect.com … Visit Us Today! 

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